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Best Use of Augmented or Virtual Reality

Augmented reality (AR) and virtual reality (VR) are emerging technologies being increasingly utilised by the retail industry to showcase goods, engage audiences and enhance a customer’s overall shopping experience – often by helping them visualise customised products or how items will look in their own home. This award will recognise a creative and effective use of AR and VR in the retail environment, and the judges will be looking at both the level of innovation involved and evidence of how the technology is delivering benefits to a retail organisation and its customers.

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