3C Payment
Subscribe to our e-newsletter
Follow us on Twitter
Privacy and cookies
Established 1996
Sunday 18 August 2019

LATEST NEWS 

Almost 70% of 16-24 year-olds driving retail app spend

Written by Peter Walker
06/02/19

The devices consumers are using for online shopping are changing, with GlobalData research forecasting that mobile spend will rise 88.3 per cent to 2023.

Survey data of 10,000 UK online shoppers in October 2018 revealed that 61.4 per cent of consumers preferred to use retailers' apps, as opposed to mobile-optimised websites.

The data and analytics company’s new report stated that retailers need to ensure their apps are delivering content which appeals to shoppers to drive loyalty and capitalise on impulse purchases, which often characterises mobile shopping.

Last month, Shop Direct reported that mobile shopping grew by 12.7 per cent, accounting for 79 per cent of the group’s online sales during the seven weeks to 28 December 2018.

Hannah Thomson, senior retail analyst at GlobalData, comments: “Retailers must invest in building or enhancing their apps to tempt customers to download them over those of their rivals, in order to drive loyalty – this is especially key for retailers targeting a younger demographic.”

However, the report also found that security concerns inhibit consumers’ use of mobile devices for purchases outside of the home. This is especially true for older consumers, as 62.3 per cent of consumers over 65 said they were not confident their details would remain secure when using a smartphone to shop outside the home.

Retailers - particularly those with an older core customer - should begin to consider how they can alleviate these concerns to capture further spend, urged GlobalData.



Related Articles

Money Europe

Klarna

Talking shop: retail technology solutions from Brother
Retail Systems editor Peter Walker sits down with Brother’s senior commercial client manager Jessica Stansfield to talk through the company’s solutions for retailers and hospitality businesses, what’s new in labelling technology, and the benefits of outsourcing printing.

Why the High Street needs a digital upgrade
Fluent Commerce’s EMEA managing director Rob Shaw sat down with Retail Systems editor Peter Walker to discuss omnichannel opportunities, the best way to tackle technology and how the company is expanding into the UK and Europe.
Most read stories...
World Markets (15 minute+ time delay)