3C Payment
Subscribe to our e-newsletter
Follow us on Twitter
Privacy and cookies
Established 1996
Sunday 18 August 2019

LATEST NEWS 

H&M closes catalogue shopping to focus on web

Written by Hannah McGrath
08/05/2019

H&M has announced it is ditching its catalogue service in order to focus on services which are more relevant to today’s shoppers, such as online.

In a statement, the Stockholm-based clothing giant said that its final catalogues were published during the week starting 29 April and would be discontinued thereafter to reflect the shift of consumers to digital services and e-commerce platforms.

The catalogue, which is currently distributed in stores and to registered customers in six of H&M’s 72 markets, has running since H&M acquired mail-order business Rowells in the 1980s.

A statement from the company said: “We want shopping at H&M to be relevant, convenient and inspiring. Shopping from a catalogue simply isn’t relevant to today’s consumers and we have therefore decided to discontinue our catalogue business.

It added: “As shopping patterns change and customers nowadays choose to shop online instead we have decided to say goodbye to our catalogue.

“With more than 4,400 H&M-stores in 72 markets across the world and online shopping in 48 markets we still offer fashion fans plenty of fashion inspiration in other channels that are more relevant to today’s consumers.”



Related Articles

Money Europe

Klarna

Talking shop: retail technology solutions from Brother
Retail Systems editor Peter Walker sits down with Brother’s senior commercial client manager Jessica Stansfield to talk through the company’s solutions for retailers and hospitality businesses, what’s new in labelling technology, and the benefits of outsourcing printing.

Why the High Street needs a digital upgrade
Fluent Commerce’s EMEA managing director Rob Shaw sat down with Retail Systems editor Peter Walker to discuss omnichannel opportunities, the best way to tackle technology and how the company is expanding into the UK and Europe.
Most read stories...
World Markets (15 minute+ time delay)