3C Payment
Subscribe to our e-newsletter
Follow us on Twitter
Privacy and cookies
Established 1996
Friday 23 August 2019


Orlebar Brown upgrades digital marketing with Emarsys

Written by Peter Walker

Orlebar Brown has overhauled its personalisation marketing strategy through a digital transformation with Emarsys, resulting in a 20 per cent increase in online revenue from less than three per cent of campaigns.

The British swimwear retailer is now able to send targeted offers and messages in the right communication channel, with retention campaigns seeing open rates rise by 40 per cent on average.

Since starting to use Emarsys’ marketing automation and personalisation six months ago, a better grasp over customer data allowed the company to understand where and how people engaged.

Jamie De Cesare, digital director at Orlebar Brown, said: “Emarsys provides actionable insights that enable us to take a pure customer-centric and consistent approach with our marketing, online and in-store.

“Where most marketers are limited to sending a few tailored campaigns to broad audience segments, we’ve moved closer to delivering on that promise of marketing – true 1:1 personalisation,” he added.

Last year, Orlebar Brown partnered with Cegid to implement a new omnichannel solution to support international growth.

Related Articles

Money Europe


Talking shop: retail technology solutions from Brother
Retail Systems editor Peter Walker sits down with Brother’s senior commercial client manager Jessica Stansfield to talk through the company’s solutions for retailers and hospitality businesses, what’s new in labelling technology, and the benefits of outsourcing printing.

Why the High Street needs a digital upgrade
Fluent Commerce’s EMEA managing director Rob Shaw sat down with Retail Systems editor Peter Walker to discuss omnichannel opportunities, the best way to tackle technology and how the company is expanding into the UK and Europe.
Most read stories...
World Markets (15 minute+ time delay)