3C Payment
Subscribe to our e-newsletter
Follow us on Twitter
Privacy and cookies
Established 1996
Sunday 25 August 2019

LATEST NEWS 

The Entertainer improves online sales with LiveArea

Written by Peter Walker
05/06/19

The Entertainer has improved online sales by 32 per cent since the introduction of its new website, developed by LiveArea.

Website speed has increased by 18 per cent, while conversion rates have increased by 13 per cent since the new site launched.

The toy retailer implemented SAP Commerce technology with LiveArea. The solution provided the infrastructure for a content-led, visual, interactive and responsive online user experience.

Enhancements included a mobile-first approach, a streamlined customer journey for faster buying, improved performance to support higher levels of traffic, faceted search, and a ‘Present Finder’ tool.

Phil Geary, chief marketing officer at The Entertainer, commented: “We are constantly striving for the best possible customer experience, as well as looking for avenues to take our products to different channels and geographies - that’s why we decided to create a brand-new state-of-the-art website - crucially, we wanted to create a truly intuitive site that reflected our brand and its purpose.”



Related Articles

Money Europe

Klarna

Talking shop: retail technology solutions from Brother
Retail Systems editor Peter Walker sits down with Brother’s senior commercial client manager Jessica Stansfield to talk through the company’s solutions for retailers and hospitality businesses, what’s new in labelling technology, and the benefits of outsourcing printing.

Why the High Street needs a digital upgrade
Fluent Commerce’s EMEA managing director Rob Shaw sat down with Retail Systems editor Peter Walker to discuss omnichannel opportunities, the best way to tackle technology and how the company is expanding into the UK and Europe.
Most read stories...
World Markets (15 minute+ time delay)