Welcome

Beyond personalisation: how retailers can use content to retain loyalty and increase spending

Sponsored by Sitecore
Tuesday 12th September 2023
Brasserie of Light, Selfridges

The past few years have seen the retail landscape change dramatically, with customers embracing online shopping and engaging with brands across an increasingly dynamic multitude of channels, from TikTok to virtual pop-up shops in the metaverse. At the same time, as the cost-of-living crisis continues to bite, many shoppers are sensitive to increasing prices but still want the thrill of the purchase.

As a result, retailers need to make themselves heard across the omnichannel journey and ensure that their product is put in front of potential customers at the right time and for the right price.

In addition, customers expect to receive personalised offers or exclusive deals in exchange for their engagement with a retailer, whether that’s signing up to newsletters or following a brand on social media. Meanwhile, some companies are struggling to be heard in an increasingly competitive market where many others are fighting to achieve consumer loyalty.

To turn the tide, many companies are using technology to personalise each step of the consumer journey. While some are using composable architecture, others are turning to headless e-commerce solutions to gain and retain customers. Many more are taking tentative steps into automation and generative artificial intelligence (AI) to make sure their customers are with them for the long haul.

This roundtable event with industry peers will focus on the key challenges and opportunities for retailers as they look to meet the needs of consumers as they evolve into cheerleaders for their brand.


Topics for discussion:

• What are the biggest challenges when it comes to attracting and engaging customers?

• What steps can retailers take to personalise the customer experience? And how can they ensure each step of the consumer journey is truly personalised?

• What are the best ways of using content to engage and retain customers? How can retailers ensure that this content is accessible to those who need it?

• How have customer expectations changed in recent years? And how can retailers use technology to meet them?

• What are some of the best ways to ensure that customers stay loyal to a brand and become cheerleaders for its products?


Agenda for the evening from 18:00 onwards:

Welcome and refreshments
Introduction to fellow guests and roundtable discussion
Complimentary three-course dinner

Brought to you by Retail Systems