IKEA has launched a new Artificial Intelligence (AI) feature on its visualisation app which offers customers personalised home furnishing recommendations.
The upgrade to the Place app, which initially launched in 2017, allows customers to virtually place true-to-scale models of IKEA furniture in their own homes using augmented reality (AR) alongside recommendations for completing the room's design based on curation, context and behaviour.
The interior design function allows customers to identify the areas they want to furnish and combines data on customers’ preferences with IKEA home furnishing knowledge to visualise the room once it is fully furnished.
In addition to measuring up spaces to place items of furniture, the advanced AI vision means customers can now point their smartphone camera at a piece of furniture anywhere- including non-IKEA items- and find the most similar IKEA product instantly.
The updates are now available on the IKEA Place app on supported iOS devices and an updated Android version is planned for launch in the coming months.
Commenting on the expanded app capabilities, Gerry Rogers, digital transformation leader at Inter IKEA Group said: “Sometimes we all need that little bit of inspiration that sparks new ideas. That’s exactly what we want to achieve with IKEA Place.”
He said IKEA has is working on a range of additional app features but explained: “In the bigger perspective, IKEA Place is not about AR or AI.
“It’s about making IKEA home furnishing expertise more accessible. To do so, we are looking into the newest technologies, not for the sake of technology, but to create a better everyday life for the many people.”
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