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Wednesday 11 December 2019

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Instagram strategy drives Oh Polly record revenue

Written by Peter Walker
08/04/19

Online fashion retailer Oh Polly has reported record revenues of £15.6 million during 2018, while turnover has increased 140 per cent to £21 million.

Pre-tax profits are also on track to more than double to over £3 million for the 2018/19 financial year.

Last year, Oh Polly more than doubled its UK employees, with plans to have over 140 staff across its Glasgow and Liverpool offices by the end of this year.

The Scottish e-commerce brand, known for its ‘bodycon’ dresses, has used Instagram to rapidly expand its customer reach. During the three years it has been active on the social media platform, Oh Polly has gained 1.9 million followers, increasing an average of 80,000 users per month.

“Oh Polly has gone from strength to strength over the past year, growing our market share both in the UK and overseas,” commented co-founder and chief executive Claire Henderson.

“With around 20 per cent of our revenue now coming from the US, we’ve got a huge opportunity to expand our sales within this lucrative market,” she continued, adding: “With that success will come new jobs and investment, both within our UK operations and throughout our supply chain.”


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