Pimkie remodels omnichannel logistics
Written by Hannah McGrath
Women’s fashion retailer Pimkie has chosen OneStock to upgrade its omnichannel logistics operations across Europe.
The firm, headquartered in France, said the adoption of artificial intelligence-driven stock unification platforms from OneStock would open up its entire inventory to customers across Europe to create a more seamless shopping experience.
Pimkie operates across 30 countries and sells in the UK via online retailers ASOS and Amazon.
The new order management technology will be used to select the optimal shipping point for each order from its network of distribution centres and over 700 stores across Europe.
Vincent Verschelde, chief information officer at Pimkie, said: “After considering the order management system landscape we chose OneStock for its agile integration as well as its ship from store expertise.
“With this new omnichannel organisation we want to reduce our logistics costs and offer our customers the best experience across all sales channels.”