Hayloft Plants upgrades e-commerce with Sanderson

Hayloft Plants has rolled-out a new e-commerce platform to drive online expansion and transform customer shopping experiences across all devices.

Founded in 1993, the plant retailer wanted to drive growth in web transactions and order volumes by transitioning online from call centre and mail order channels.

The new website has better search and navigation features, increased editorial content and new customer account facilities. The Priam e-commerce solution from Sanderson manages order complexities and advance order scenarios associated with growing products. The integration with the Sanderson multi-channel solution has given a single customer view and faster despatch of orders.

Yvonne Walker, managing director at Hayloft Plants, said: “Our primary goal is to deliver an enhanced customer experience across all channels and operations, and the Sanderson solutions ensure we deliver on that promise.

Glyn Carvill, managing director at Sanderson Multi-Channel Solutions, added: “The new website is already delivering immediate benefits in terms of increased conversion rates, online revenues and an optimised customer experience.

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