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Wednesday 13 November 2019


Payments Awards 2019

Shop Direct appoints new CTO

Written by Peter Walker

Shop Direct has appointed former Sky Betting and Gaming chief technology officer Andy Burton to its executive board in the role of group chief technology officer.

He will join the business in May and report to group chief executive Henry Birch.

Burton currently works at online gaming firm The Stars Group, where he became a director following the company’s merger with Sky Betting and Gaming in 2018.

Over a nine-year period at Sky Betting and Gaming, Burton transformed the technology team, growing headcount 40-fold to 700 and helping the company become the UK’s largest online gaming operator by number of customers.

In his new role, Burton will lead Shop Direct’s 275-strong technology team as it continues to transform its e-commerce platforms.

Shop Direct has also promoted former head of IT architecture and engineering Karl Wintrell to the position of technology director, responsible for data science and strategy, tech engineering and architecture.

Interim chief technology officer JM Domaingue will also take up the role of technology director, leading technology operations including information security. They will both report to Burton, and jointly oversee the technology team prior to his arrival.

Birch said that technology underpins everything Shop Direct does. “It helps us deliver the online experience and end-to-end journey that keeps our customers coming back to Very and Littlewoods time and time again – it was always our ambition to appoint a heavy-hitting CTO to our board and Andy certainly fits the bill.”

Burton commented: “Shop Direct is hugely ambitious and has a track record in delivering successful transformation through tech – the business has achieved so much in a short time but there’s still a lot of work to do.”

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