HULFT BANNER
Subscribe to our e-newsletter
Follow us on Twitter
Privacy and cookies
Established 1996
Tuesday 22 October 2019

LATEST NEWS 

Payments Awards 2019

The Row launches online store, powered by YNAP

Written by Peter Walker
06/06/19

The Row has launched its first ever online store, developed in partnership with the Yoox Net-A-Porter (YNAP) Group.

Allowing customers to browse and purchase the fashion house’s complete womenswear and menswear collections directly for the first time, therow.com will offer e-commerce capabilities in 69 countries, including the UK, France and the US – with six different languages offered.

The site leverages YNAP’s technology and logistics platform also accepts six different currencies via a number of payment options.

“Our partnership with YNAP will allow us to have a direct dialogue with our customers on a global scale,” stated David Schulte, president of The Row. “We have always had a consistent vision to only present our products in the most elevated environments possible and YNAP’s technological and logistical expertise will help us achieve this with our site.”


Retail Payments Survey

Related Articles

Technology for Marketing

HULFT
Find out how HULFT can help you manage data, integration, supply chain automation and digital transformation across your retail enterprise.

Talking shop: retail technology solutions from Brother
Retail Systems editor Peter Walker sits down with Brother’s senior commercial client manager Jessica Stansfield to talk through the company’s solutions for retailers and hospitality businesses, what’s new in labelling technology, and the benefits of outsourcing printing.
Most read stories...
World Markets (15 minute+ time delay)