Digital promotions firm Eagle Eye, whose customers include Prezzo, Azzurri Group, ASDA and Coca Cola, has partnered with Flypay in an effort to boost digital loyalty schemes among retail customers.

Eagle Eye will integrate with the firm’s Flyt payment platform, which will enable pay at table and bar tab services across its branded apps – allowing customers to redeem vouchers and promotions while also paying through the same app.

The businesses will also collaborate to create an Eagle Eye voucher redemption service on the Flyt platform. This will enable third parties to adopt Eagle Eye’s voucher redemption service, enabling it to work alongside Flypay’s Pay at Table and other services in future app developments.

Al Henderson, director of F&B at Eagle Eye, said: “We are delighted to offer our clients the opportunity to build on their existing digital loyalty schemes and promotions offering a frictionless user journey through our integration with Flyt. The addition of Flypay’s payment technologies will further aid our mission to be the world’s leading digital marketing network by enabling brands and operators to reduce costs and improve their customer offer.”

Tom Weaver, CEO of Flypay, added: “I am absolutely thrilled to welcome Eagle Eye to the Flyt platform. Eagle Eye works with some of the world’s leading brands, who are constantly in search of new and innovative ways to accelerate growth through smart technology.”

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