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Established 1996
Thursday 23 May 2019

LATEST NEWS 

Shoppers 'spend more with mobile distraction'

Using a mobile phone on a trip to the supermarket pushes up shopping bills by 41 per cent, according to researchers at the University of Bath’s School of Management. When shoppers use their mobiles to keep up with texts, social media or calls they move around the store at a slower pace, wander along more aisles, and come across extra products.

Champion looks to increase conversions with BounceX

Champion has partnered with BounceX to improve its online offering, increasing conversions by better understanding customer behaviour on site. Established in 1919, the sportswear brand has 34 store locations worldwide and in 2017 Champion opened its first UK flagship store on Soho’s Brewer Street. However, the company stated that in order to compete in the e-commerce space it needed to differentiate by delivering outstanding customer experience.

Orlebar Brown upgrades digital marketing with Emarsys

Orlebar Brown has overhauled its personalisation marketing strategy through a digital transformation with Emarsys, resulting in a 20 per cent increase in online revenue from less than three per cent of campaigns. The British swimwear retailer is now able to send targeted offers and messages in the right communication channel, with retention campaigns seeing open rates rise by 40 per cent on average.

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Holland & Barrett to accept Alipay

Holland & Barrett has partnered with RiverPay to add mobile payments tool Alipay to its more than 1,600 retail stores around the globe, including 800 in the UK and Ireland. As part of the agreement, RiverPay has also integrated Alipay into Holland & Barrett’s official online shop.

M&S profits slide as it plots shift to online

Marks and Spencer has announced a 9.9 per cent fall in pre-tax profits for the year to April as the High Street stalwart shifts its focus online. Annual figures showed underlying pre-tax profits down to £523.2 million, amid store closure plans and confirmation of a £600 million share sale deal with Ocado to launch its online food delivery business.

Lulu Guinness launches onsite social commerce

Lulu Guinness is launching onsite social commerce to create a more engaging customer experience. The British handbag and accessories retailer is working with Curalate to bring user generated content in a shoppable format onto its website.

Retailers concerned over impact of AI & IoT

Nearly three quarters of retail professionals believe that artificial intelligence (AI) and the Internet of Things (IoT) will be the biggest IT challenges over the next five years. A study of 200 retail professionals carried out by cloud solutions firm Cradlepoint for this year’s RetailEXPO event, found that 72 per cent saw new technologies including AI and connected devices as the main disruptors of the next half decade.

Talking shop: retail technology solutions from Brother
Retail Systems editor Peter Walker sits down with Brother’s senior commercial client manager Jessica Stansfield to talk through the company’s solutions for retailers and hospitality businesses, what’s new in labelling technology, and the benefits of outsourcing printing.

Visa adds 11 partners to token service

Visa has announced 11 new European partners which will implement its Visa Token Service (VTS), to create a more secure shopping environment for customers who store payment details on file with their favourite merchants. New partners adopting the program include Adyen, Cardstream, Computop, Datatrans, HiPay, Ingenico/Bambora, Monext, Safecharge, Secure Trading, Wirecard and Worldline. Merchants which integrate with VTS through these companies now do not need to wait for individual certification approval and can launch their token-on-file initiative quickly and easily.

Choice overload ‘leads to cart abandonment’

Too much choice and not enough product information online is causing consumers to abandon purchases at checkout, according to new research. A survey of 2,000 UK consumers who shop online, conducted by OnePoll in April on behalf of iAdvize, showed that 83 per cent of shoppers that abandoned a purchase did so because they felt there was too much choice online and felt overwhelmed by the amount of options available.

Easter fails to provide online sales boost

After a disappointing first quarter, Easter failed to deliver a boost to online retail sales, with April recording sales growth of just 5.2 per cent year-on-year, according to the latest IMRG Capgemini eRetail Sales Index. This compares poorly to a very strong performance in April of last year (up 12.5 per cent) but continues an ongoing trend of subdued growth seen since the start of 2019. During the first quarter of this year, the index recorded average sales growth of 7.5 per cent, which is the lowest quarterly growth since the first quarter of 2015 (up six per cent). Comparatively, the same quarter last year delivered growth of 14.5 per cent.

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Talking shop: retail technology solutions from Brother
Retail Systems editor Peter Walker sits down with Brother’s senior commercial client manager Jessica Stansfield to talk through the company’s solutions for retailers and hospitality businesses, what’s new in labelling technology, and the benefits of outsourcing printing.

Why the High Street needs a digital upgrade
Fluent Commerce’s EMEA managing director Rob Shaw sat down with Retail Systems editor Peter Walker to discuss omnichannel opportunities, the best way to tackle technology and how the company is expanding into the UK and Europe.
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