Majestic Wine has launched its next generation e-commerce website to enhance customer experience and drive further growth. The new solution includes device-optimised sites, an improved stock system reflecting local availability, and personal recommendations provided by their team of over 800 wine experts.

The new Majestic Wine website, which was developed by Javelin Group, Europe’s leading e-commerce consultancy and systems integrator, runs on e-commerce platform Intershop 7 and utilises SDL Fredhopper for search and navigation.

The new Majestic Wine site uses HTML 5 to optimise its site across all mobiles, tablets and desktops.

In May and June Majestic Wine asked their team of wine experts from across the UK to make ‘If you like that, you’ll love....’ suggestions for products across the range. They gathered over 125,000 recommendations, successfully bringing the expert advice Majestic Wine customers receive in store to life on the web.

The site also uses advanced geographic mapping techniques enabling Majestic Wine to balance supply and demand, and ensure compliance with licensing laws. The customer can select the closest or preferred store and be presented with the available range using near real-time stock management.

Richard Weaver, e-commerce director at Majestic Wine, says: “We can now offer our customers a broader and more exciting product range than ever before. Personal recommendations from our wine experts are available online for the first time, and we’ve improved convenience by strengthening our Click & Collect offering and introducing PayPal payments. We are thrilled that the new site makes our market-leading, unique wine retail proposition shine online and it has been a pleasure to work with such a professional team at Javelin Group.”

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