Welcome

Beyond payments: Fraud prevention and customer engagement in online retail  

Sponsored by Fabrick
Tuesday 25th June 2024, 12.30
Zoom

In response to growing consumer demand for compelling and seamless ecommerce experiences, retailers are providing an increasing array of delivery options, personalised offers, and payment methods to attract customers and stand out from the competition.

However, online retailers tread a fine line between offering frictionless services and ensuring that they and their customers are protected from malicious fraudsters who are keen to capitalise on unfamiliarity with new systems. According to Juniper Research, merchant losses due to online payment fraud is set to rise to $91 billion by 2028 from $38 million in 2023.

To turn the tide and beat fraudsters, leading retailers are implementing methods such as payment orchestration, embedded finance which can coordinate different payment methods and provide protection against fraud.

In this Retail Systems digital roundtable event sponsored by Fabrick, senior industry peers will discuss challenges they face in fighting fraud and share key strategies retailers can implement to protect customers from bad actors while maintaining engagement throughout the entire ecommerce journey.


Topics for discussion:

• What are some of the challenges associated with payment methods such as buy now pay later, mobile payments and open banking. In which areas are retailers struggling the most?

• What steps can retailers take to mitigate the negative consequences of fraud in ecommerce?

• Fraudsters are using increasingly complex methods such as phishing, farming, and whaling. How can retailers monitor stay on top of the latest techniques employed by bad actors?

• What role can machine learning and automation play in fraud prevention and what are the best ways that retailers can harness this technology?

• How can the customer buying experience be optimised with a payment orchestration platform?

• What strategies and best practices can retailers adopt to effectively integrate and manage multiple payment methods across their online platforms and brick-and-mortar stores?

Timings:
12:30 – 12:40 Editor’s Welcome
12:40 – 14:00 Topic Discussion