Amazon has partnered with Next to launch a new parcel collection service.

Shoppers who use the new system, called Amazon Counter, will be able to choose a pick-up point in one of hundreds of UK Next stores when they reach the check-out on the Amazon site.

Customers will receive an email notification and a unique barcode once their parcel has arrived. They then have 14 days to collect their parcel.

Next chief executive Simon Wolfson said the new service would help the retailer stay relevant in a tough High Street environment.

“Amazon Counter combines the internet’s power to offer unprecedented choice with all the convenience of local stores,” he stated.

The system comes in addition to Amazon Lockers, which already exist outside some supermarkets and other locations across the UK, as an alternative self-service delivery option.

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