Andy Murray has identified three British businesses he wants to back on equity crowdfunding platform Seedrs. The world number two tennis player has opted for: healthier eating chain Tossed which has now exceeded its £750,000 target, as part of its Seedrs round; Trillenium, a builder of 3D virtual reality shops, which has been backed by ASOS and has raised over £225,000 on the platform so far; The Fuel Ventures Fund, founded by Mark Pearson of myvouchercodes.co.uk which raised £549,900 as part of its overall £30 million venture fund.

Murray, who joined the Seedrs advisory board in June, says: “I’m excited to be investing in these driven entrepreneurs and their businesses on Seedrs. It’s important to me that I back people who I believe have the same dedication, hunger and professional standards as myself and always strive to be their best. The three businesses I’ve chosen to kick off my crowdfunding investment portfolio are all in areas of industry I find interesting. Healthy eating is something I have to be passionate about as a sportsman, so Tossed was immediately one to consider, and the other two businesses are really pushing the boundaries of technology. I’m hoping that I can learn something from how they are edging ahead of the competition and take that vision onto the court with me. I’m looking forward to seeing what the future holds for these businesses and continuing to work closely with Seedrs.”

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