3C Payment
Subscribe to our e-newsletter
Follow us on Twitter
Privacy and cookies
Established 1996
Sunday 18 August 2019


Boots digitises Advantage Card loyalty scheme

Written by Peter Walker

Boots is set to launch a digital version of its Advantage Card loyalty scheme, enabling personalised offers via mobile.

The health and beauty retailer’s loyalty scheme will become part of its app, allowing customers to collect and redeem points directly to their phone.

The scheme currently has around 17.1 million active users, with 1.5 million new members having joined in the last 12 months.

UK marketing director Helen Normoyle commented: “Digitising the card makes it more flexible and available, and gives customers more opportunities to tailor and personalise offers, making their shop even more rewarding.”

Related Articles

Money Europe


Talking shop: retail technology solutions from Brother
Retail Systems editor Peter Walker sits down with Brother’s senior commercial client manager Jessica Stansfield to talk through the company’s solutions for retailers and hospitality businesses, what’s new in labelling technology, and the benefits of outsourcing printing.

Why the High Street needs a digital upgrade
Fluent Commerce’s EMEA managing director Rob Shaw sat down with Retail Systems editor Peter Walker to discuss omnichannel opportunities, the best way to tackle technology and how the company is expanding into the UK and Europe.
Most read stories...
World Markets (15 minute+ time delay)