East is to leverage RichRelevance’s RichRecs solution to deliver shopper-specific product recommendations across various channels. The fashion retailer says that it will be able to up-sell and cross-sell merchandise to increase sales and average order value (AOV), while creating a more engaging overall experience for consumers.
Nicklas Larson, EMEA managing director at RichRelevance, comments: “East started as a small independent boutique in London in 1984 and has since grown to over 100 stores and concessions across the UK. It is an amazing success story and we are glad to be part of their future. As the brand aspires to deliver a continual journey of discovery for their customers and improve customer loyalty, we are excited to provide the technology that enables them to personalise the product recommendations to suit each customer’s unique style and individual needs.”
Latest News
-
Mulberry appoints new COO as part of business turnaround
-
Joybird rolls out 3D-powered planner for mobile devices
-
Google trials AI 'Ask for Me' service on nail salons and auto shops
-
Aldi customers save £17m with Too Good To Go surprise bags
-
Costco US store workers to receive pay rise above $30 per hour
-
Retail crime hits highest levels on record
Poundland significantly reduces antisocial behaviour, aggression and shoplifting with Motorola Solutions VT100 body cameras
Retail should not be a high-risk occupation. As a company, we are focused on listening to our colleagues and customers to help them with the issues they are facing in-store and so far, the feedback on our body cameras has been excellent. They act as a great visual deterrent, help to de-escalate situations and overall, this project has significantly aided our goal to make the retail environment safer.
For further information on Motorola Solutions’ retail security products, including body cameras, click here.
For further information on Motorola Solutions’ retail security products, including body cameras, click here.
Supplying demand: how fashion retailers can meet the needs of customers and still be sustainable
The fashion industry is no stranger to breaking the mould and setting trends, but the pursuit of style can come at a huge cost to the environment.
New legislation, such as the European Union's Ecodesign for Sustainable Products Regulation, will set mandatory minimums for the inclusion of recycled fibres in textiles, making them longer-lasting and easier to repair.
New legislation, such as the European Union's Ecodesign for Sustainable Products Regulation, will set mandatory minimums for the inclusion of recycled fibres in textiles, making them longer-lasting and easier to repair.
© 2024 Perspective Publishing Privacy & Cookies
Recent Stories