3C Payment
Subscribe to our e-newsletter
Follow us on Twitter
Privacy and cookies
Established 1996
Friday 23 August 2019


Hugo Boss upgrades customer experience

Written by Peter Walker

Hugo Boss has partnered with multi-channel technology provider One iota to help improve customer experience.

Last year, the luxury fashion retailer introduced two new store concepts, integrating digital technology and ‘community spaces’ – which play into the trend for increasing dwell times in store and adding experiential, multi-channel elements to bricks and mortar spaces.

Digital screens have been installed throughout as focal points within the layout, along with One iota’s touchscreen mirrors, which have a shoppable mode showcasing the full product range, and a signage mode to display branded content.

A ‘community wall’ also aggregates user-generated content from Hugo Boss social media platforms.

Joe Ellis, director of global retail operations, at Hugo Boss, said: “As a fashion brand, we are always looking at innovative approaches to enhancing our customer experience in-store.”

Related Articles

Money Europe


Talking shop: retail technology solutions from Brother
Retail Systems editor Peter Walker sits down with Brother’s senior commercial client manager Jessica Stansfield to talk through the company’s solutions for retailers and hospitality businesses, what’s new in labelling technology, and the benefits of outsourcing printing.

Why the High Street needs a digital upgrade
Fluent Commerce’s EMEA managing director Rob Shaw sat down with Retail Systems editor Peter Walker to discuss omnichannel opportunities, the best way to tackle technology and how the company is expanding into the UK and Europe.
Most read stories...
World Markets (15 minute+ time delay)