John Lewis is partnering with the Co-op to trial a new Click & Collect service in six Co-op food stores.

The department store chain is set to roll out Click & Collect services to Co-op stores in Manchester, Nottingham and London from next week as the retailer seeks to trial alternative delivery methods to customers in areas with lower John Lewis shop presence.

The strategy, which comes on the back of an initial trial for Co-op employees in its Manchester Support Centre shop, will give John Lewis customers access to Next Day Click & Collect with a view to roll out to further Co-op stores if the initial trial proves successful.

John Lewis has also trialled Click & Collect through its partnership with Booths supermarkets, with the service now available in eight Booths stores.
Since the launch 45 per cent of Click & Collect orders made to these shops have been from new customers, John Lewis said.

Eva Cullen, head of customer fulfilment operations for John Lewis & Partners said: "Our Click & Collect service is growing in popularity every year as our customers benefit from the ease of being able to pick up their order at a time and place which is convenient to them.

“We are always looking for new ways to be more convenient for our customers and to reach new customers, and the success of this trial would present the opportunity to roll out the service to more shops.”

Mark Pettigrew, co-op director of innovation and format, said that the partnership, coupled with innovations and new technologies were offering convenience and choice in delivery for today’s time-pressed shopper.

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