The Row launches online store, powered by YNAP

The Row has launched its first ever online store, developed in partnership with the Yoox Net-A-Porter (YNAP) Group.

Allowing customers to browse and purchase the fashion house’s complete womenswear and menswear collections directly for the first time, therow.com will offer e-commerce capabilities in 69 countries, including the UK, France and the US – with six different languages offered.

The site leverages YNAP’s technology and logistics platform also accepts six different currencies via a number of payment options.

“Our partnership with YNAP will allow us to have a direct dialogue with our customers on a global scale,” stated David Schulte, president of The Row. “We have always had a consistent vision to only present our products in the most elevated environments possible and YNAP’s technological and logistical expertise will help us achieve this with our site.”

    Share Story:

Recent Stories


Supermicro and NVIDIA’s AI Solution for Retailers
To find out more: click here

Poundland significantly reduces antisocial behaviour, aggression and shoplifting with Motorola Solutions VT100 body cameras
Retail should not be a high-risk occupation. As a company, we are focused on listening to our colleagues and customers to help them with the issues they are facing in-store and so far, the feedback on our body cameras has been excellent. They act as a great visual deterrent, help to de-escalate situations and overall, this project has significantly aided our goal to make the retail environment safer.

For further information on Motorola Solutions’ retail security products, including body cameras, click here.

Advertisement