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Sunday 18 August 2019


The Row launches online store, powered by YNAP

Written by Peter Walker

The Row has launched its first ever online store, developed in partnership with the Yoox Net-A-Porter (YNAP) Group.

Allowing customers to browse and purchase the fashion house’s complete womenswear and menswear collections directly for the first time, therow.com will offer e-commerce capabilities in 69 countries, including the UK, France and the US – with six different languages offered.

The site leverages YNAP’s technology and logistics platform also accepts six different currencies via a number of payment options.

“Our partnership with YNAP will allow us to have a direct dialogue with our customers on a global scale,” stated David Schulte, president of The Row. “We have always had a consistent vision to only present our products in the most elevated environments possible and YNAP’s technological and logistical expertise will help us achieve this with our site.”

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