Aldi is trialling double-sized toilet roll to reduce plastic waste and the number of lorries required to deliver it.
The discount supermarket chain said it has doubled the volume of sheets per roll on select own-brand lines, which will in turn reduce the size of the packaging.
If rolled out across all stores, Aldi estimates it could remove over 60 tonnes of plastic packaging per year. As more packs will fit into delivery vehicles, this will also reduce the number of lorry journeys required.
The trial is taking place in the West Midlands, East Midlands and Yorkshire, with double toilet rolls available to buy in four, six, eight and twelve packs.
"At Aldi, we're working hard to reduce our environmental footprint wherever we can, and we're always looking for new ways to make a difference,” said Luke Emery, plastics and packaging director at Aldo. “Reducing the plastic waste and carbon emissions related to such a widely-used product will have a huge positive impact, and it’s just one example of some exciting changes we have in the pipeline."
Last month, Aldi said it spent an additional £1.3 billion with British suppliers last year. In 2023, the retailer invested “more than ever” before in British suppliers and growers, who now provide over three quarters of all items sold in its stores.
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