Online electricals retailer AO is set to recruit 250 new roles at its logistics hub in Crewe.

The recruitment drive has been launched to manage the sustained demand following the COVID-19 lockdown, which has led to a shift from high street retail to online.

AO has added over 225,000 sq ft of warehouse space in the last three months, with another new warehouse in Stafford due to open in August. Located on Redhill Business Park, the 115,000 sq ft of extra distribution space will mean the business can continue to meet customer demand whilst operating safely.

David Ashwell, managing director of AO Logistics, said: “We’ve been quick to adapt to meet increased customer demand and we’re investing in the future, adding more space and hundreds of new, quality jobs for people in Cheshire and Staffordshire.

“Every one of the new recruits will also be part of AO’s recently announced incentive scheme, the Value Creation Plan," he continued. "The revolutionary new scheme is the first of its kind in the UK and will give every AO-er the opportunity to earn around one times’ salary linked to the business’ success over the next five years.”

AO.com acquired the two-person delivery company, formerly Expert Logistics, in 2009, and it now offers next day delivery to every UK postcode seven days a week on its range of 12,000 electrical products.

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