Abercrombie & Fitch is expanding its same-day delivery service to all UK stores.

Following a successful trial of the service in the US, the fashion retailer, which also owns the Hollister, abercrombie kids and Gilly Hicks brands, is partnering with Stuart, Gophr and software provider Delivery Solutions to broaden its fulfillment capabilities.

The tie-up will mean that customers within certain postal codes will receive products from its stores within the same day.

Customers in the UK can now use the Abercrombie & Fitch, abercrombie kids, Hollister, Social Tourist and Gilly Hicks websites and mobile apps to shop the full range of apparel inventory that is available in their local stores for same-day delivery.

Each brand’s website features a “Get It Fast” filter to easily find items that are available, or shoppers can choose the same-day delivery option for available items at checkout.

Once the same-day delivery order is placed, customers receive tracking updates via text to accurately determine when their order will arrive.

Abercrombie & Fitch Co said the initiative was part of its ongoing journey to transform its supply chain and deliver capabilities.

The same-day delivery service is the latest in its range of omnichannel services, which includes purchase online pick up in store, curbside pickup, reserve in store, ship from store and traditional parcel home delivery.

Larry Grischow, executive vice president, supply chain and procurement at Abercrombie & Fitch Co, said:“Same-day delivery supports our goals of meeting our customers where they are and delivering our product when and how they want it. The additional speed offering has been resonating with customers in the U.S., especially those in high-density markets, since we launched last fall. This gave us the confidence to expand the offering to our customers in the UK, who we know are looking for more choices and faster delivery options.”

He added: “We're looking forward to partnering with Stuart, Gophr and Delivery Solutions, all of whom support our goal of providing an exceptional fulfillment experience for our UK customers.”

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