Aldi has announced it will have invested over £300 million in price cuts since the start of 2025 to help customers with the cost of rising inflation.

The discount supermarket chain said that it has reduced over 900 prices across its range in recent months including fresh produce, bread, dairy and household essentials.

Last week, consumer watchdog Which? named Aldi as the cheapest supermarket with a basket of goods coming in at 14 per cent cheaper than Tesco, Sainsburys, Aldi and Morrisons.

“Rising inflation has meant many shoppers are understandably more conscious about where they spend their money,” said Julie Ashfield, chief commercial officer at Aldi. “That’s why we’ve already invested more than £300 million in price cuts this year, ensuring Aldi customers continue to benefit from the very best value.

“We know how important the lowest prices are to our customers, especially as they prepare for Christmas, and we continue to offer significant savings compared to the full-price supermarkets.”

Earlier this month, Morrisons announced that that it is cutting prices on around 650 products by an average of 18 per cent.

The supermarket said that prices for the reduce items, which include vegetables, laundry pods and meal kits, will remain on promotion for at least four to eight weeks.

Morrisons said the move would help customers stretch their household budgets ahead of spending moments like Christmas.

Last Month, Aldi announced that it will open an average of one new supermarket every week for the remainder of 2025, reinforcing its presence as the UK’s fourth-largest grocery chain and expanding its reach into new communities.

This store rollout forms part of Aldi’s £650 million investment in its UK store estate this year.

In addition to the new openings, 35 existing stores are scheduled for refurbishment before the end of 2025, further enhancing the shopping experience for customers.

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