Aldi has invested over £22 million this year to cut the prices of hundreds of products.

The discounter, which is the UK’s fourth largest supermarket with over 1,070 stores, said that prices have been cut on a wide range of everyday items including fresh and frozen food, cupboard staples and household essentials.

Aldi said the price cuts are part of its commitment to ensuring the “lowest possible” prices for its customers.

“We know that customers are continuing to feel the pressure of the weekly shop, which is why we’re constantly reviewing prices across our range to ensure we offer our customers the lowest possible prices,” said Julie Ashfield, chief commercial officer at Aldi UK. “These latest price reductions cover hundreds of everyday products, including a number of healthy options, and form part of our ongoing commitment to delivering great value without compromising on quality.”

In January, supermarket released research which claims families in over 200 UK towns are paying up to £2,437 more per year on their grocery shopping simply because they lack access to an Aldi.

During the same month, Aldi announced that it will invest over £370 million to open new stores across Britain this year.

The investment will include the development of new stores in Southam in Warwickshire, Hastings in East Sussex, and Amersham in Buckinghamshire.
Aldi said it will open around 40 new stores this year.

The move is part of Aldi's £1.6 billion two-year investment programme announced in September last year, as it works towards its long-term ambition of operating 1,500 UK stores.

Industry data from Kantar shows that approximately 70 per cent of UK households now shop at Aldi, with the retailer’s sales rising by 4.8 per cent this year and market share reaching 10.8 per cent.

In 2025, Aldi overtook Asda to become the UK’s third largest grocer by value of food and drink sales.

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