Aldi launches Best of British section on website

Aldi has launched a new ‘Best of British’ section on its website to encourage shoppers to buy products from UK businesses.

The new dedicated webpage includes a range of grocery items, including meat and dairy products, and everyday essentials.

“Our Best of British webpage aims to give our customers the chance to navigate British products more easily whilst supporting the thousands of local suppliers that we work with," said Julie Ashfield, managing director of buying, Aldi UK. “We are proud to champion so many British suppliers and they are at the heart of our success, allowing us to offer our customers great British quality at the best possible prices.”

In 2023, more than 80 per cent of Aldi’s sales came from British suppliers.

It describes itself as the market leader in sales of British fruit and veg, with the company working with around 5,000 suppliers across the UK.

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