Aldi launches Best of British section on website

Aldi has launched a new ‘Best of British’ section on its website to encourage shoppers to buy products from UK businesses.

The new dedicated webpage includes a range of grocery items, including meat and dairy products, and everyday essentials.

“Our Best of British webpage aims to give our customers the chance to navigate British products more easily whilst supporting the thousands of local suppliers that we work with," said Julie Ashfield, managing director of buying, Aldi UK. “We are proud to champion so many British suppliers and they are at the heart of our success, allowing us to offer our customers great British quality at the best possible prices.”

In 2023, more than 80 per cent of Aldi’s sales came from British suppliers.

It describes itself as the market leader in sales of British fruit and veg, with the company working with around 5,000 suppliers across the UK.



Share Story:

Recent Stories


The Very Group
The Very Group transformed range and assortment planning using Board.

Watch the full video

Smarter merchandise planning across the retail value chain
In this webinar, Matt Hopkins, Head of Retail Solutions, Board, Catherine Tooke, SVP Product & Planning, Sweaty Betty, and Subir Gupta, Managing Principal, Thought Provoking Consulting join Retail Systems Editor Jonathan Easton to discuss the findings of the recent Retail Systems report The Merchandise Planning Challenge: How are retailers harnessing technology to optimise planning and retain customers? and examine the innovations that are improving retail planning.