German discount grocer Aldi has launched a new campaign across the UK seeking input from the public to identify locations for new store openings.

The retailer currently has more than 1,000 stores across the country and has a long-term target to increase that number to over 1,500. Aldi and fellow low-cost market disruptor Lidl have seen a significant uptick in market share in recent years amid the cost-of-living crisis.

The company said that it would spend the next month soliciting suggestions from the public, instructing shoppers to contact the supermarket by emailing NextNewStore@Aldi.co.uk, clearly stating their postcode and why they believe their area needs a new Aldi store.

Customers keen for a new store in their area have been given a deadline of 31 May to submit their responses to the campaign, with areas that have the most suggestions to be considered by the supermarket.

Jonathan Neale, managing director of National Real Estate at Aldi UK, said: “We want to make high-quality food accessible to all, but there are still some areas that either don’t have an Aldi or have potential for more stores.

“We’ve identified some key places where there is demand for more stores already, but now we are calling on the public to share their views. This will be used to help inform our property search over the coming years.”

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