Amazon will lower a range of fees for independent sellers across Europe, targeting low-priced fashion and everyday goods while making selective increases to keep its fulfilment network efficient.

In a corporate update, Dharmesh Mehta, vice president of worldwide selling partner services, said operational improvements would allow the company to deliver “an average fee reduction of £0.15/€0.17 per unit sold across Europe.” He added: “As we continue to lower our cost to serve through operational improvements and innovation, we are passing on greater savings to our selling partners.”

From 15 December, Amazon will reduce Fulfilment by Amazon parcel fees by an average of £0.26/€0.32 in the United Kingdom, Germany, France, Italy and Spain. On the same date, referral fees for clothing and accessories will fall to 5 per cent from 8 per cent for items priced at and up to £15/€15, and to 10 per cent from 15 per cent for items between £15/€15 and £20/€20.

Further changes take effect on 1 February. Referral fees for home products will drop to 8 per cent from 15 per cent for items at and up to £20/€20, while pet clothing and food will fall to 5 per cent from 15 per cent for items up to £10/€10. Grocery and gourmet, as well as vitamins, minerals and supplements, will decline to 5 per cent from 8 per cent for items up to £10/€10. Amazon will also extend reduced low-price FBA rates to products priced at or below £20/€20, lowering FBA fees for newly eligible items by an average of £0.40/€0.45 per unit. Variable fee caps for Best Deals and Lightning Deals will be set at £200 in the United Kingdom, €300 in Germany, and €100 in France, Italy and Spain.

Reuters reported that the move is “one of its largest ever fee reductions,” noting sharper cuts for low-cost fashion and pointing to competition from marketplaces such as Shein and Temu. “As we continue to lower our cost to serve through operational improvements and innovation, we are passing on greater savings to our selling partners,” Amazon said in a statement.

Amazon also flagged selective increases, including to monthly storage fees, return-to-seller and liquidation fees, and updates to FBA fulfilment fees in the Netherlands, Sweden, Belgium, Ireland and Poland. Taken together, these adjustments will result in an average £0.02/€0.02 increase in fee per unit sold via FBA.

Mehta said he was “grateful for our amazing partnership” with independent sellers, who he credited with driving innovation and job creation. Amazon said tools including its Revenue Calculator, Fee and Economics Preview report, and Profit Analytics will be updated with 2026 rates by 15 December.

---