Asda trials toy delivery with Just Eat

Just Eat has expanded its partnership with Asda to trial a scheme allowing customers to purchase Lego toys through its platform.

Five Asda stores in Hartlepool, Cwmbran, Dundee Milton, Watford and Hunts Cross will be taking part in the scheme which will allow customers to choose from a wide range of Lego products and get them delivered at home.

Just Eat said that the service will make purchasing items for the Christmas season “less stressful”, adding that the launch will be marked by discounts on certain Lego items.

"Just Eat continues to evolve its offering to provide our customers with a variety of choices when ordering online; whether that be locally-loved takeaway, dine-in dishes, groceries or even toys,” said Amy Heather, director of strategic accounts at Just Eat. “With the Christmas season just around the corner, we hope this trial with the Lego Group will help make festive shopping for parents easier and more convenient.”

Heather added that Just Eat has plans to further explore rolling out non-food items on the platform.

"Following the success of our ongoing grocery and cafe partnership with Just Eat, we are excited to be able to power this new trial with the Lego Group, which will offer customers even more choice,” said a spokesperson for Asda. “We’re looking forward to working with the Lego Group and Just Eat to make sure customers can order whatever they need, from groceries to Christmas toys, whenever they need them."

Over the past year, Just Eat has expanded its core restaurant offering with a number of grocery partnerships in the UK, including Asda, Sainsbury’s, Iceland and the Co-op.

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