Asos has launched its first-ever fashion rental collection on Hirestreet as part of efforts to become more sustainable.

The range is focused on occasion wear with around 180 styles, with a particular focus on wedding-guest outfits, bridalwear and bridesmaid dresses.

Individual items can be hired for four-, ten- and 30-day time periods with prices starting from £20.

Hirestreet says that because the average cost of attending a wedding is over £500 its “wedding guest” category is one of the most popular.

“Our customers love our wedding and occasionwear ranges designed for special events,” said Jag Weatherley, corporate transformation director at Asos. “We’re delighted our new partnership with Hirestreet enables even more people to enjoy ASOS’s unique fashion-led styles.”

Weatherley added: “Clothing rental is a growing market offering exciting commercial potential while supporting our goal to be more circular.”

Asos recently announced a £290 million pre-tax loss after sales in the UK dropped by 10 per cent and by seven per cent in the US. The online fashion retailer said that the loss included a £128.2 million stock write-off and £49.4 million worth of property impairments and closure costs after it streamlined its head office and logistics footprint.

Share Story: