Avon to open first stores in the UK

Beauty brand Avon will launch stores in the UK for the first time in its 137-year history, following a successful trial in Turkey.

The company also confirmed plans to expand an existing partnership with Superdrug after launching a range of its products in the health and beauty retailer’s stores earlier this year. The cosmetics business said that it would make more of its products available in more Superdrug stores.

Confirming the news, an Avon spokesperson told Retail Systems: “Following a successful launch in Superdrug stores, Avon has confirmed it intends to continue its UK-wide rollout. Discussions with the chain are ongoing, with Avon having first launched more than 150 products in 100 Superdrug stores in September.

“Avon has also confirmed that it is launching a handful of Representative-run franchise stores in the UK following success of the model in Turkey, with the first stores expected to open within the next couple of months. Further information on these new franchises will be shared once the finer details have been confirmed.”

Last year, Avon launched a virtual try-on online shopping experience across nine of its markets, including the UK. Consumers can try on over 400 make up products with the new AI and augmented reality (AR) technology, which the beauty brand says provide “hyper-realistic” results.

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