Auto giants BMW and MINI have launched embedded motor vehicle insurance for customers in Ireland.

The automakers partnered with insurTech firm Qover on the rollout of the new platform.

The insurance platform aims to meet customers where they are by providing a “seamless omnichannel approach” to motor vehicle insurance that "blends digital convenience with strong retailer engagement."

The move means that whether online or at a retailer, customers can gain access to insurance at every step of the purchase process.

Customers in Ireland can request a quote, sign up, and manage their policies online or with customer care support.

Qover said that with its launch in just a few months, it will become one of the first insurance providers to support an embedded solution for premium automotive brands in Ireland.

“This programme showcases how embedded insurance transforms both customer experience and retailer engagement," said Quentin Colmant, chief executive & co-founder of Qover. "By creating a seamless omnichannel journey, we're meeting customers where they are while empowering retailers with digital tools."

The partnership is supported by Wakam, a B2B2C insurer specialised in creating tailored insurance solutions for its distribution partners.

Catherine Charrier-Leflaive, chief executive of Wakam Group said: "We're proud to support Qover with our embedded insurance expertise and technologies. Together, we're enabling a new era of personalised insurance, giving BMW and MINI drivers in Ireland access to trusted protection in a simple and efficient way."

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