The online share of UK grocery sales reached a record 16 per cent last month, compared to 8 per cent in the previous year.

According to research by Nielsen, Brits spent around £1.4 billion on online groceries during the four weeks to January 30th, representing an increase of 121 per cent year-on-year.

The online share was the highest level since the 14 per cent growth recorded in June of last year.

The industry report found that one in three of all UK households shopped online during the period.

£770 million pounds was spent by new online shoppers.

“This growth has once again been driven by increased demand throughout the third lockdown as shoppers shifted spend away from stores where overall growth was flat,” said Nielsen’s UK head of retailer and business insight, Mike Watkins.
“Retailers were able to flex their capacity in home delivery and increasingly in click and collect to meet the unprecedented number of new online shoppers.”

The research company said that total UK grocery sales increased by 10.6 per cent last month.

Morrisons was named the UK supermarket with the highest jump in sales, with growth of 10.5 per cent in the 12 weeks to January 30th.

Tesco saw growth of 8.6 per cent, while Sainsbury’s experienced a sales increase of 8.2 per cent.

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