Carrefour has announced it will digitise all of its hypermarkets and supermarkets in France by 2030.

The global food retailer will deploy electronic shelf labels, smart rails and AI-driven cameras to improve operational efficiency and the in-store customer experience.

The company will also roll out IoT infrastructure to provide real-time price updates and assist employees, Bluetooth-connected rails to enable automatic product geolocation to optimise e-commerce order preparation, and shelf restocking and micro-cameras to continuously analyse shelves to detect stock and pricing errors.

Carrefour has partnered with technology firm Vusion to install the platform, which has already been deployed in Walmart stores in the US.

The installation of the technology follows successful pilots launched in June 2025.

Carrefour said that the digitisation will make it the most advanced retailer in Europe when it comes to store technology.

Carrefour added that the automation of low value-added tasks will allow it to redeploy teams in customer services and give them smart data and AI driven tools to better serve customers.

The technology will also create a new digital communication channel directly on the shelf which Carrefour said will allow it to monetise data.

“The digitalisation of our shelves is the essential foundation for deploying our vision of modern retail, serving competitiveness, quality of life at work for our employees, and customer satisfaction," said Alexandre Bompard, chairman and chief executive of Carrefour.

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