Clearpay, a Buy Now Pay Later (BNPL) service is partnering payments platform Adyen in a bit to allow more retailers to access Clearpay’s pay-by-instalments service.

The partnership will allow customers to pay in four instalments, with footwear and lifestyle brand Hunter the first brand to rollout Clearpay through Adyen.

The pay in four instalments option allows shoppers to pay for items over a longer period of time without the need to take our a traditional loan or pay upfront fees or interest.

Clearpay - known as Afterpay outside of the UK - claims to have has more than 13 million customers globally and 1.6 million shoppers in the U.K.

Adyen’s payments platform provides end-to-end infrastructure connecting directly to Visa, Mastercard, and consumers' globally preferred payment methods across online, mobile, and in-store channels.

Bryony Longden, senior e-commerce manager for Hunter, said: “We wanted a way of offering our customers more flexibility through payments, as we know giving our customers choice to pay in a way that suits them drives on-site conversion.”

“By offering Clearpay through Adyen, we were able to implement this new payment method quickly and effectively to offer a seamless checkout experience. The ability to split payments really helps to make higher price point items accessible to our customers. ”

Ben Pressley, senior vice president, of global sales strategy and operations at Clearpay, said:“BNPL has changed the retail industry - as young shoppers prefer to use their own money to buy items they need and want - instead of using credit cards which often lead to revolving debt with interest and fees.”

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