US fashion brand Coach has entered the gaming world with its debut on platforms Roblox and Zepeto.

The move comes as part of its ongoing campaign ‘Find Your Courage’, which aims to guide Coach’s customers on a journey of exploration and discovery of their identities.

The campaign invites users to be guided by virtual character Imma on a journey of self-discovery through themed worlds. There, customers will be able to discover ready-to-wear pieces and accessories and explore different identities, styling their avatars with different designs and accessories.

The initiative also allows users to access digital iterations of Coach’s Spring 2024 collection, which have been launched on a range of popular virtual platforms including Roblox’s Fashion Famous 2 and Fashion Klossette, as well as the avatar-based social app Zepeto.

Fashion Famous 2 and Fashion Klossette, for example, feature immersive environments in which users can try their hand at new looks for their avatars, who can also compete and receive awards for their stylings.

The platform also includes a treasure hunt where users can collect hidden items and win exclusive branded pieces.

Coach global CMO and chief growth officer, Sandeep Seth, said: “Entering immersive platforms with 'Find Your Courage' represents an exciting moment for Coach, marking our innovative leap into connecting with a younger, digital-first audience.”

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