Co-op customers can now order groceries on the retailer's app and have items delivered through the Uber Eats delivery network.

The grocer said that the new partnership with Uber Direct would enable it to further grow reach of its own online shop.

Uber Direct is a white label delivery platform that allows retailers to offer on-demand delivery from within their own website or app.

“We have ambitious goals for the continued growth of our ecommerce business, and know that our member-owners and customers value the ease and convenience of quick and convenient online home delivery,” said Chris Conway, e-commerce director at Co-op. “Innovation and effective partnerships are a fundamental part of our approach as we grow the reach of both our own online shop, and our work with strategic partners -- offering our member-owners and customers in more communities an extensive range of groceries on-demand from Co-op’s stores locally.”

Co-op already has an existing relationship with the company which lets customers buy its groceries via Uber Eats.

Co-op said that the expanded partnership will further help it to meet its aim of taking a 30 per cent share in the quick commerce market.

“We’re proud to work with Co-op to build on its relationship with Uber, and support its work to grow its online delivery service to its member-owners and customers,” said Caroline Varga, head of Uber Direct. “Our shared focus on speed, reliability and convenience supports Co-op’s growth ambitions to offer food and drink on-demand from more of its stores via Co-op’s own website or app.”

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