Currys has appointed Thomasz Mazur as its new head of customer data and orchestration.

In his new role, Mazur will be responsible for leading the customer data platform strategy and product roadmap across the organisation.

His responsibilities will also include managing and developing a team of engineers and product managers who deliver customer data platform (CDP) capabilities; collaborating with the sales, marketing and technical teams to improve customer experience personalisation; promoting customer data architecture; and defining the technical implementation of loyalty programmes.

Mazur joins from Chalhoub Group, where he spent more than six years, more recently as head of digital technology and delivery.

During his stint at the firm, he was tasked with directing and shaping the digital technology strategy while boosting agile development processes and leading the engineering team.

In a statement on LinkedIn, Mazur said that the move comes as Currys seeks to “work on problems that affect real people.”

He added that data work at Currys, including personalisation, orchestration and experience, “directly translates into making someone's day a little easier or a little more frustrating.”

He added: “That's meaningful work. I've learned that technology that matters most is the stuff that people barely notice when it works. That's what I'm here to build.”

Commenting on the current data ecosystem in Europe, he added: “Europe's not perfect, and London certainly isn't. But the talent here is exceptional, the data ecosystem is mature, and there's real depth in the research communities and universities.”

He also added that he plans to use “technology properly.”

“AI is the buzzword du jour, and there's plenty of talk about it,” he said. “But how many are actually using it to solve customer problems rather than tick a box? That's the filter for everything we build this year. The team at Currys gets this, which is refreshing.”

Earlier this month, Currys announced it will install new payment infrastructure to enable the technology retailer to adopt emerging technologies, including AI.

Through a new partnership with financial services company Stripe, Currys said it will install “thousands” of new payment terminals across its network of almost 300 stores in the UK and Ireland.

Currys added that the move will enable it to provide AI-powered shopping experiences as well as faster, more flexible checkouts.

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