Deliveroo has partnered with the British online beauty retailer Lookfantastic to make skincare, makeup, and haircare available via on-demand delivery.

Customers in Bristol, Glasgow, Leeds, London, Manchester, and Nottingham can now order beauty products on the Deliveroo app, which the company said can be delivered in as little as 20 minutes.

Participating Lookfantastic offerings include K-beauty brands Anua and Beauty of Joseon, as well as Drunk Elephant, Medicube, and Sol De Janeiro.

Keely Gough, managing director at Lookfantastic: “We’re delighted to partner with Deliveroo to make shopping for beauty even more convenient for our customers. As lifestyles continue to evolve, we know our customers value speed, flexibility and seamless access to the products they love.”

“By bringing Lookfantastic to Deliveroo, we’re making it easier than ever to discover and receive premium beauty, whether you've run out of an essential, need a last minute gift or a self-care treat. This partnership represents another exciting step in our commitment to meeting customers wherever they are, delivering exceptional experiences through innovation and convenience.”

Beauty product delivery is already an established market in the UK. In November 2025, Superdrug began to offer products on Just Eat and the next month, Boots announced the expansion of on-demand delivery to 500 UK stores through Deliveroo, Just Eat, and Uber Eats.

Other retailers have also partnered with delivery companies to make their products available via instant delivery. Last year, John Lewis partnered with Uber Eats to allow customers in Leeds and Stratford to order from 150 curated products, and Asda signed a multi-year agreement with Uber Direct for rapid grocery delivery.

Last month, Tesco signed a deal with Uber Eats and Deliveroo to offer thousands of products in its grocery range direct-to-door, with Clubcard prices applied.

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