Dunelm records 9% hike in sales

British home furnishings retailer Dunelm has announced £390 million in sales for the 13-week period ended 30 September.

Overall sales were up by nine per cent during the quarter, with 35 per cent made online.

The company experienced broad growth across categories in its new autumn/winter ranges, including new collaborations with Disney and the Natural History Museum.

The retailer said that its upholstery ranges also performed strongly, with good growth in sofas and sofa beds where it has added new shapes and colours to its best selling ranges.

It added that it is on track with its “accelerated store roll-out plan” of five to ten stores per year over the next two years, with one new store opened over the period and a further three expected to open before the end of the next quarter.

Dunelm said that while the UK economy and consumer outlook remain "relatively uncertain", the company is likely to deliver ongoing sustainable growth.

"We are reaching more and more UK consumers through our expanding store estate, and our latest marketing campaign, which is our biggest to date, showcases the breadth of the Dunelm offer, reinforcing our position as 'The Home of Homes'," said Nick Wilkinson, chief executive, Dunelm."There remains a significant opportunity for Dunelm to take further market share and we are excited about the progress we are making against our plans, through targeted and thoughtful investment, in order to seize the compelling opportunities ahead of us."

    Share Story:

Recent Stories


The Very Group
The Very Group transformed range and assortment planning using Board.

Watch the full video

Smarter merchandise planning across the retail value chain
In this webinar, Matt Hopkins, Head of Retail Solutions, Board, Catherine Tooke, SVP Product & Planning, Sweaty Betty, and Subir Gupta, Managing Principal, Thought Provoking Consulting join Retail Systems Editor Jonathan Easton to discuss the findings of the recent Retail Systems report The Merchandise Planning Challenge: How are retailers harnessing technology to optimise planning and retain customers? and examine the innovations that are improving retail planning.

Advertisement