eBay will cut around 1,000 jobs, equivalent to nine per cent of its workforce, the online marketplace confirmed on Wednesday, 21 October, as it seeks to simplify operations and redirect resources towards its fastest-growing business areas.

The company’s chief executive, Jamie Iannone, told staff in an internal memo reviewed by Reuters that the changes were intended to help the business focus its investment. “Our strategy is working,” he said, adding that further growth required “thoughtful choices about where we focus and invest”. A spokesperson confirmed the job cuts, with affected employees due to be informed in the coming days.

The redundancies represent eBay’s second round of workforce reductions this year, following the elimination of approximately 800 jobs, or six per cent of its workforce, in February. The company had around 12,300 employees at the end of 2025, according to figures reported by CNBC.

Despite the cuts, eBay said it would continue recruiting in priority areas aligned with its strategy. The company has been reducing its headcount in recent years while increasing its focus on artificial intelligence and reallocating resources across its operations.

The restructuring comes as eBay expands its presence in resale markets and higher-value product categories, including authenticated luxury goods, collectibles and refurbished products. These areas attract buyers seeking specialist items and have helped distinguish the marketplace from competitors, according to Reuters.

In July, eBay completed its $1.4 billion acquisition of Depop, the fashion resale platform previously owned by Etsy. The deal expanded its reach among younger consumers and strengthened its position in the second-hand clothing market.

The acquisition has contributed to eBay’s efforts to grow its resale business, with the company forecasting third-quarter revenue above Wall Street expectations when it reported results in August. The company is scheduled to announce its latest earnings next week.

The restructuring follows an unsolicited $56 billion takeover proposal from GameStop chief executive Ryan Cohen in May. eBay rejected the offer, describing it as “neither credible nor attractive”, according to Reuters.

eBay shares rose approximately one per cent in early trading on Wednesday, while the company continues to pursue its strategy of concentrating investment on selected growth areas.

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