Currys has announced the launch of a “next generation” retail media network which has been joined by a number of electronics manufacturers.

At the heart of Currys Connected Media is Currys Tech Insights platform, which the company said transforms Currys’ first-party customer data into actionable insights for Currys and partners.

Currys said that companies signed on to the network so far, including Samsung, Acer and Hisense, will be able to “better understand, reach and engage millions of Currys customers”.

Noting that 80 per cent of UK households are Currys customers, the company said Currys Connected Media takes advantage of this unique access to allow partnered brands to “understand, reach and engage millions of customers online and in store”.

It added that partner brands accessing the platform can also be supported with in-house consultancy provided by Circana’s data and insight experts to deep dive into a range of topics including ranging, pricing and customer insights.

Together, this means brands can unlock the ability to anticipate Currys’ customers current and future needs, understanding which categories and products they will be shopping for and when, Currys said.

“No retailer in the UK is better placed to connect brands with tech-shopping consumers than Currys, as no other company can match our omnichannel customer touchpoints,” said Currys chief data officer Susie Moan. “Currys Connected Media combines this unique position with best-in-class insight and targeting technology to create a market-leading retail media network that allows brands to more intelligently understand, engage and sell to shoppers than ever before.”

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