Frasers Group, the retail empire controlled by Mike Ashley, has acquired a significant non-controlling stake in Hudson Malta, a prominent retail and distribution business operating across 36 African countries.

This strategic move marks a crucial step in Frasers Group's international expansion plans, particularly within the EMEA (Europe, Middle East, and Africa) region.

The investment will facilitate the launch of Sports Direct and USC stores in Malta, with the first outlet scheduled to open in 2024. Additionally, the partnership aims to accelerate Sports Direct's expansion across Northwest Africa.

Michael Murray, chief executive officer of Frasers Group, highlighted the importance of this collaboration, stating: "International expansion is a crucial element of our elevation strategy, and this announcement aligns with our growth ambitions and provides a gateway to further strengthen our presence in EMEA. We're looking forward to unlocking new opportunities in the region and leveraging our mutual strengths to bring the Frasers brand ecosystem to new consumers in new markets and elevate their retail experiences."

Hudson Malta, which manages nearly 90 stores across Africa and southern Europe, boasts an impressive portfolio of premium sport and fashion brands, including Nike, Converse, Timberland, Columbia, New Era, Mango, The North Face, and Tommy Hilfiger. The company's extensive distribution network spans over 30 territories in Africa.

Chris Muscat, chief executive officer of Hudson, expressed enthusiasm about the partnership: "We are thrilled to announce that, subject to certain conditions being met, Frasers Group has agreed to join forces with Hudson on our journey. This investment will enable us to accelerate our growth in Southern Europe and Africa, regions that are also key to Frasers Group's expansion strategy."

The agreement includes provisions for Frasers Group to make additional investments in Hudson in the future, potentially leading to a controlling interest in the firm. This arrangement underscores Frasers Group's long-term commitment to expanding its presence in the African market.

Financial details of the stake purchase were not disclosed. However, industry analysts view this move as part of Frasers Group's ongoing strategy to diversify its portfolio. In recent years, the British retailer has acquired stakes in several brands, including Hugo Boss, ASOS, Boohoo, Currys, and AO World.

The partnership between Frasers Group and Hudson Malta is expected to yield significant benefits for both entities. By combining Hudson's extensive experience in Africa with Frasers' retail expertise, strong brand portfolio, and focus on innovation and efficiency, the collaboration aims to unlock new opportunities and elevate retail experiences across the region.

As Frasers Group continues to expand its international footprint, this strategic investment in Hudson Malta represents a significant milestone in its ambition to become a global retail powerhouse.

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