Music and entertainment retailer HMV has partnered with tech firm FIS to support its expansion in Europe by rolling out new omnichannel technology.

HMV is currently using the company’s Worldpay Omnichannel solution across its Dublin and Antwerp stores, with the technology being rolled out to other stores across Europe in the coming months.

The partnership said that the move would support the retailer in improving its omnichannel strategy across 34 countries and provide a “consistent customer experience across the retail landscape”.

The tech is designed to operate across borders and Point of Sale (POS) providers, supporting major and local card schemes, alongside local payment methods.

The partnership said that the solution will also enable HMV to carry out synchronisation and tokenisation across multiple channels

“We needed a solution that would enable us to provide our customers with a seamless journey across multiple channels, as well as bring us into new markets simply and efficiently,” said Darren Houghton, head of IT at HMV. “Worldpay is a trusted partner that understands our business. Our new capabilities will speed our ability to innovate and better help our customers as we expand across Europe.”

Four years after shuttering its doors, HMV reopened its flagship location on London’s Oxford Street in October after a four-year absence.

At the time, HMV promised that the multi-floor building would be the largest entertainment store in London, adding that it includes a performance space with a purpose-built floor for concerts and other in-person events like artist signings.

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