Hugo Boss announces Frasers Group executive David Epstein as new CEO

Hugo Boss has announced its chief executive Daniel Grieder will step down at the end of this year, to be replaced by David Epstein.

Epstein is currently chief brand partnerships officer at Frasers Group, which acquired a controlling stake in Hugo Boss in October.

Prior to this, he held the roles of managing director of premium and luxury at Frasers Group, managing director of House of Fraser and head of business development at Sports Direct.

Grieder has been chief executive at Hugo Boss since 2021, having previously overseen PVH brands Tommy Hilfiger and Calvin Klein for more than 12 years.

The leadership transition will complete on 1 January 2027.

Michael Murray, chairman of the supervisory board of Hugo Boss, said: “On behalf of the supervisory board, I would like to sincerely thank Daniel for his dedication and his contribution to Hugo Boss. Under his leadership, the company sharpened its positioning and renewed the way the brands connect with customers around the world. We respect his decision to step down.”

Murray, the son-in-law of Frasers Group founder Mike Ashley, became the chairman of Hugo Boss’ supervisory board in September. His appointment followed the ousting of the firm’s former chairman Stephan Sturm days prior.

Frasers Group now effectively controls Hugo Boss, having raised its stake in the luxury fashion house to 50.08 per cent in a push to capture more of the luxury market.

Grieder is not the only Hugo Boss executive to depart the company in recent months. The firm’s chief financial officer and chief operating officer Yves Müller left the company in September citing personal reasons and on 9 November Oliver Timm, the company’s chief sales officer and deputy chief executive officer, announced his departure effective 30 November.



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