Chinese e-commerce firm JD.com has partnered with Ikea to launch its product range on the website.

Through the new partnership, JD.com customers will have access to 6,500 items across 168 categories.

JD.com said it plans to expand both product categories and selections in the future to meet the evolving needs of Chinese consumers.

Shoppers will be offered an immersive shopping experience using JD.com’s Naked-Eye 3D Solution which will allow them to see a 3D visualisation of some Ikea products by tilting their mobile phones, without wearing glasses or a headset.

Through the collaboration, Ikea will partner with JD Logistics to leverage its nationwide in-house delivery network to fulfil parcels from the website, which JD.com said will allow Ikea to extend its reach to regions beyond the footprint of its physical stores in China.

JD.com’s has developed its logistics network over the past decade to offer same and next day deliver in China as standard.

The company says it now fulfils 95 per cent of orders within 24 hours.

JD.com said that the launch of Ikea’s flagship store on JD.com further strengthens Ikea’s omnichannel strategy in China.

The company added that in recent years, China’s home furnishings market has been experiencing a dual trend of diversified consumer demand and omni-channel integration.

Growing demand among Chinese consumers for high-quality global home brands is driving the accelerated entry of international brands into the Chinese market and JD.com said it has formed partnerships with many of these brands.

In the first half of 2025, the number of international brands joining JD Home grew by over 130 per cent compared to the previous year.

The company has also established partnerships with brands such as Natuzzi Italia, Le Creuset, Villeroy & Boch and Loewe.

“This collaboration not only expands our home category brand offerings, but also brings more inspiring and high-quality home shopping options to consumers,” said Yanzhong Yao, SVP of JD.com and president of JD Retail Appliance and Home. “By leveraging JD.com’s expertise in supply chain management and digital operations, combined with Ikea’s extensive experience in home living, we’ll continue to enhance the online shopping experience for Chinese households.”

Earlier this week, JD.com announced a voluntary public takeover offer for all outstanding shares of Ceconomy, the German parent company of MediaMarkt and Saturn, in a deal that values the European electronics retailer at about €2.2 billion.

JD.com’s wholly-owned subsidiary, Jingdong Holding Germany GmbH, will offer €4.60 per share to Ceconomy shareholders.

The proposed transaction, which has been backed by Ceconomy’s management and supervisory boards, represents a 23 per cent premium over Ceconomy’s share price before news of the deal emerged.

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