JD Sports has announced that it is selling Sports Unlimited Retail for £14 million (€16.5 million.)

Sports Unlimited Retail, a wholly owned company based in the Netherlands, will be sold to Iberian Sports Retail Group (ISRG), its 50.02 per cent subsidiary based in Spain.

“The rationale for the transaction is that ISRG is more focused on the sporting goods sector than the core JD brand and therefore JD feel that the management team of ISRG will be better placed to drive growth and higher returns in SUR longer term,” said the sports brand.

JD Sports said that, as the parent to ISRG, it would continue to make strategic decisions regarding the company's future.

"We have an excellent management team at ISRG and, having successfully integrated the Sport Zone business into its operations, this is the right time for ISRG to further expand its geographical reach,” said Peter Cowgill, executive chairman. “By consolidating our sporting goods businesses under the ISRG umbrella, we are absolutely confident that the transfer of SUR to ISRG will bring long term development opportunities to both the team at SUR and their international brand partners."

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